Definitive Technology Careers: Director of Marketing

Director of Marketing

Definitive Technology Group is a fast-growing (B2B) Solutions Company focused on developing battery powered mobile workstations and services that drive efficiency within fulfillment, warehouse, logistics and medical industries. We are looking for an experienced Director of Marketing to understand the company’s value proposition as it relates to the industries we serve, “own it” and become the voice of the company. The Director of Marketing is truly an exciting role that will be responsible for managing existing marketing resources including an outsourced agency. The Director of Marketing will work cross-functionally within the organization, especially with senior leadership and sales teams. Responsibilities include: develop and manage marketing programs in specific channels, support business objectives, lead generation, foster customer retention, execute business development tactics, provide sales support and advance brand building.

See Job Description

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Competitive compensation, including base salary plus commission

Paid vacation

Benefits package includes major medical, dental and 401(k) with profit sharing plan

Expense allowance

A great work environment

Job Responsibilities

  • Create, execute and manage the overall strategic marketing plan with measurable results
  • Research marketing opportunities within industry publications and events, channel partner co-marketing opportunities, tradeshows, digital marketing and ad placements among other tactics
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives
  • Propose and manage marketing research projects to generate consumer insights and ultimately become a resource for our customer as it relates to the company’s value proposition
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right resources
  • Work with our customers’ marketing teams, other internal stakeholders and external agencies

Qualifications

  • 5+ years of experience in B2B marketing, preferably in technical solutions
  • Able to maintain a balance of creativity and analytics within a fast paced and constantly changing environment
  • Self-motivated and able to work collaboratively as well as independently
  • Experience building complex marketing programs and reporting on the results
  • Experience in digital and direct marketing
  • Competence as a creative technical writer
  • Strong project management skills
  • Strong presentation skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • Bachelor’s degree in Marketing or Business, MBA a plus
  • Must have experience using Salesforce
  • Experience developing and utilizing marketing automation software is a plus

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